BRAND STRATEGY

MV Create liaised with Purposefully Blended to gain a deeper understanding of the company's goals and audience. This was key in being able to define which assets and style would appeal to the target client and stand out from competitors.

In terms of generating the brand guidelines, Purposefully Blended preferred to spend a limited amount of time and resource on delving into the nitty gritty of brand strategy. They felt that they already knew their target audience, story and brand character. As a result, MV Create didn't undertake a lot of work on these aspects but we did spend some valuable time defining their core positioning and writing style to ensure consistency of output. (This was also in consultation with Write-up Communications.)

Purposefully Blended were keen to apply their brand style in all aspects of their visuals. MV Create were therefore ask to provide a set of icons to cover aspects such as social media, feelings, actions and people. In total a set of around 50 icons were created, some of which are featured below.

Purposefully Blended required logo design for their new signature impact^TM  system. The brief required the logo to be bold and 'impactful', and to have a global aspect to it, along with incorporating the idea of a compass. It also needed to utilise the Purposefully Blended colour palette. The client was delighted with the resulting logo designed by MV Create.

Purposefully Blended had developed a signature system that they required a visual concept for. Based on the brief provided, MV Create designed a bespoke wheel that included the new impact^TM  logo with sections of the wheel representing the different pillars of the model: influence, measuring, partnership, alignment, coaching and transformation. The brand colour palette for Purposefully Blended was also utilised to provide cohesiveness with the rest of the existing brand.

Purposefully Blended wanted a bespoke illustration that they could use in some of their presentations and marketing materials. The brief was to create a 'super woman' and 'super man', utilising the new impact^TM logo and the slogon 'You've got them. Who's got you?'.

MV Create created the bespoke artwork and it has since been used within the business in a variety of formats.

Purposefully Blended partnered with Credly  to provide their clients with a digital badge certification for the  training received. MV Create were asked to design and create 2 badges (Basic and Expert) for each of the 6 pillars of the impact™ system. These needed to be 'on brand', professional and distinctive.

Within the website we also designed a specific sales landing page to capture leads for customers potentially interested in signing up to Purposefully Blended's exclusive Group Coaching solution.

Purposefully Blended were delighted with their new website and asked MV Create to generate additional 'on brand' assets for their business. This included posters, postcards, signage, articles and social media designs.

Throughout the course of the project, Purposefully Blended launched a series of events in the form of LinkedIn Live Audio and Video. These events were then also turned into podcasts. MV Create created the advertisements for these events, along with the artwork for the podcast episodes.

Purposefully Blended began to outsource their presentation design and editing to MV Create. This ranged from simply 'tidying-up' slides to creating new slides, content, models, diagrams and infographics.

MV Create were also involved in the design and editing of slides for numerous high-profile global clients of Purposefully Blended such as Animalcare, Argus Media, Atlas Copco, Curia, Edwards Vacuum, Gilead, LEO Pharma and unum.

THE outcome